Introduction
In today’s digital age where Instagram reels and influencer posts dominate, many Indian businesses ask us: “Do press releases still work?” The answer might surprise you.
At Altawon Media House, we’ve helped over 200 Indian brands and startups secure quality media coverage through strategic press releases. Just last month, a Bangalore-based edtech startup we worked with got featured in Forbes India after we crafted their funding announcement.
Let’s break down why this traditional PR tool remains surprisingly effective when executed correctly.
Why Press Releases Still Matter in 2025.
1. The Credibility Factor
While social media is great for engagement, nothing builds trust like seeing your brand name in reputable publications. We recently:
• Secured Economic Times coverage for a Mumbai fintech firm
• Got a Chennai healthcare startup featured in The Hindu Business Line
• Landed a Delhi SaaS company in Inc42
2. SEO That Actually Works
Our optimized press releases help clients:
• Rank for competitive keywords (“best digital marketing agency Mumbai”)
• Earn backlinks from .edu and .gov domains (surprisingly effective)
• Maintain first-page visibility for 6-12 months
3. The Media Relations Game-Changer
Our approach works because we:
• Maintain personal relationships with journalists at all major Indian publications
• Understand what editors really want (hint: it’s not sales pitches)
• Follow up strategically without being pushy
The Altawon Difference: How We Make Your Press Release Stand Out.
1. Storytelling That Resonates
We transform boring announcements into compelling narratives by:
• Identifying the human interest angle
• Using data journalists love (we helped a client get coverage by highlighting “serving 1 million meals to underprivileged children”)
• Crafting quotes that sound authentic, not corporate
2. Multimedia Integration
Modern press releases need more than text. We include:
• Short CEO video bytes (30-60 seconds works best)
• Infographics explaining complex products
• Behind-the-scenes images that show your team’s personality
3. Precision Targeting
Our 3-phase distribution:
- Personal Pitches: Direct emails to journalists we know
- Premium Distribution: Via PR Newswire and industry-specific wires
- Amplification: Strategic LinkedIn and Twitter sharing with relevant hashtags
Why This Still Works in 2025
The secret lies in combining:
✔ Traditional PR fundamentals (newsworthiness, media relationships)
✔ Digital optimization (SEO, multimedia)
✔ Cultural understanding (what resonates with Indian journalists and audiences)
Ready to Get Your Story Out There?
Contact Altawon Media House today for a free consultation on how we can secure meaningful coverage for your brand.
📞 +91 9319119117
📧 info@altawonmediahouse.com